Menu item tags allow you to filter your product mix based on a quick view of independently grouped items. You’re able to create customized menu reports based on these item tags and can examine the data for common themes to help adjust your menu to increase profit and choose menu items with better care.
In order to get started with utilizing menu item tags, navigate to Item Tags under the Menu section of Toast’s backend. Select +Add to begin creating tags.
In this example, we’re adding Chicken, Steak, Fish, Cheese, and Guacamole because they are expensive items and we’d like to see how they're doing in the restaurant. The use count refers to how many items the tags have been connected to.
In order to connect the tags to menu items with that ingredient, navigate to the menu section of Toast’s back-end. Begin by opening an item you’d like to add a tag to. In this case, we’re going to search for Chicken Marsala and select it.
Scroll down to the Advanced Properties section and select Add Existing Tags under Tags.
A new screen will pop-up with the tags you’ve configured. Select the applicable tag. In this case, it is chicken. Then, press the blue Select button. Be sure to save and publish your changes. Add as many tags to items as you’d like to maximize reporting.
Once your menu item tags are all set up, you can begin examining trends in menu items that are ordered by customers. Start by navigating to Menu under the Reports section.
Stay on the product mix page. This is where your item tag reporting will be most effective. To filter the report, select the dropdown list, filter Item Tags by checking it, and be sure to select update.
Once you select item tags, a new drop down list will appear. Select the tag you’d like to view. In this instance, we’re going to view chicken. Be sure to select update again.
Once updated, your product mix will show only the items relevant to the indicated menu item tag. The column you’ll want to look out for is the item quantity column. It will tell you how many items in each menu group were sold for the time period indicated. This example is only looking at a weekday lunch shift, so there were 12 items sold that were tagged as having chicken. The most popular item by far for lunch is Chicken Caesar Salad. There were 9 of those sold vs. only 3 entrees total.
So, how is this information useful? Well, in order to maximize profits and deliver menu items that your customers are happiest with, you need to keep a consistent eye on what items are selling best and when. Examine these trends over time to readjust your menu accordingly.